Landing pages, by what they need to do.
A landing page is judged by one action — a pre-order, a sign-up, a download, a booked call — and the sections that earn their place change with that action. Each guide covers one goal: what to include and why, what to avoid, and a brief you can turn into a real design, free for your first one with no sign-up.
- Product launch
A landing page for your product launch
A launch page has one job while attention is high: turn curiosity into action. It should say what's new and why it matters, show it working, and give one clear next step — buy, pre-order, sign up or try it.
Read the guide and design one - Waitlist
A waitlist page people actually join
A waitlist page asks for an email in exchange for a promise. People join when the promise is specific and believable: what they'll get, roughly when, and why it's worth being early. Everything else is noise.
Read the guide and design one - Webinar registration
A webinar registration page that fills seats
People register for a webinar when they believe the hour will be worth it. The page has to make the topic, the speakers and the takeaway concrete, remove any doubt about when and how to join, and make registering take seconds.
Read the guide and design one - App download
A landing page that gets your app downloaded
An app landing page has to earn a tap on a store badge. That means showing the app on a phone, saying in one line what it does for you, and making the download button impossible to miss — with the right store for the visitor's device.
Read the guide and design one - Ebook or lead magnet
A landing page for your ebook or lead magnet
A lead magnet page trades something useful — an ebook, checklist, template or guide — for an email address. It works when the thing on offer is specific, clearly valuable and obviously worth more than the small effort of signing up.
Read the guide and design one - Event or conference
A landing page for your event or conference
An event page has to answer what, when, where, who and why I should go — quickly — and then sell a ticket or a registration. For conferences the speakers and agenda do most of the persuading; for smaller events it's the experience and the people.
Read the guide and design one - SaaS free trial
A landing page that starts more free trials
A free trial page asks someone to spend time learning your product. It works when the value is obvious, starting is effortless and the commitment is clear: how long the trial lasts, what's included, and whether a card is needed.
Read the guide and design one - Online course
A landing page that sells your online course
People buy a course to get from where they are to somewhere specific. A course page has to make that change believable: who it's for, what they'll be able to do, how it's taught, and why you're the right teacher.
Read the guide and design one - Agency services
A landing page for your agency's services
Clients hire an agency to solve a business problem, not to buy deliverables. An agency landing page should say what you do and for whom, prove it with real work, show how you work, and make it easy to start a conversation.
Read the guide and design one - Local service business
A landing page for your local service business
Plumbers, electricians, cleaners, pest control, repair shops — local service customers usually have a problem now and want someone reliable nearby. The page must show you cover their area, you do their job, and they can reach you in one tap.
Read the guide and design one