A landing page for your product launch.
A launch page has one job while attention is high: turn curiosity into action. It should say what's new and why it matters, show it working, and give one clear next step — buy, pre-order, sign up or try it.
Design yours now — the brief is ready
A high-energy product launch landing page for a new smart water bottle that tracks how much you drink: a hero with the product photo, a one-line headline and a Pre-order now button, a short demo video, three key benefits with visuals, an early-bird offer with the ship date, a specs section, an FAQ on shipping and returns, and the pre-order button repeated. Clean white, deep blue and aqua with a bold geometric sans-serif.
Your first design is free, with no sign-up. Change anything in the brief, then press Generate.
What a product launch page needs
The sections worth building, and why each one earns its place.
A headline that names the change
What's new and for whom, in one line. Launch visitors arrive from an announcement and need to get it straight away.
The product in action
A short video, animation or screenshots of the new thing working. Showing beats describing.
Three or so key benefits
The few outcomes that matter most, each with a visual. A launch page isn't the place for the full feature list.
The launch offer or availability
An early-bird offer, a ship date, limited stock — a genuine reason to act now rather than later.
Proof
Beta users' words, press coverage or other evidence — only real, and only with permission.
An FAQ
Shipping, compatibility, returns — the questions that stop someone buying on the spot.
The main button, repeated
The same call to action after each section, so it's never more than a scroll away.
Tips that get more people to act
- Match the headline to the announcement that sent people there — the email, the post or the ad.
- Remove the main site menu or keep it minimal, so the page has one path.
- Make it fast. Launch traffic often arrives on phones from social apps.
- Only use a countdown or scarcity message if the deadline or limit is real.
What to avoid
- Countdown timers that quietly reset.
- Several different buttons competing for attention.
- Launching with placeholder testimonials.
- A page that only makes sense to people who already know the product.
Common questions.
3 answers, each one complete on its own. Search them, or ask us directly.
A headline that says what's new and for whom, the product shown in action, a few key benefits, a genuine reason to act now, real proof, and one clear call to action repeated down the page.
Keep it minimal. The fewer exits a launch page has, the more likely visitors are to take the one action you want. A link back to the main site in the footer is usually enough.
Long enough to answer the questions that stop people acting. A simple, familiar product needs little; a new kind of product or a bigger purchase needs more explanation and an FAQ.
See your product launch page before you build it.
The brief above is a starting point. Swap in your business name, your city and what makes you different, then press Generate.
Back to the design boxGet a free audit: a design score and the specific problems to fix, in about 30 seconds. No sign-up.
Audit my site free