What your business website needs, by industry.
A dental clinic, a restaurant and a law firm need different websites, because their visitors arrive with different questions. Each guide lists the sections that kind of business needs and why, the tips and mistakes that matter, and a ready-made brief you can turn into a real design — your first one is free, with no sign-up.
- Dental clinic
A website for your dental clinic
People choose a dentist on trust and convenience: who will treat them, whether it will hurt, and whether they can get an appointment soon. A good clinic website answers those three things quickly, on a phone, and makes booking the obvious next step.
Read the guide and design one - Restaurant
A website for your restaurant
Most people open a restaurant's website with one of four questions: what's on the menu, where is it, is it open now, and can I book? A restaurant site earns its keep by answering those in seconds on a phone, and by making the food look as good as it tastes.
Read the guide and design one - Café
A website for your café
A café lives on regulars and passers-by. Your website is how someone new decides to walk in, so it should show the feel of the place, what you serve, when you're open and where you are — and give regulars a reason to come back.
Read the guide and design one - Hair and beauty salon
A website for your hair and beauty salon
Salon clients book on style and trust. They want to see your work, know what a service involves, and book a slot without having to call. A salon website that shows real results and takes bookings at any hour works like a receptionist who never sleeps.
Read the guide and design one - Gym and fitness studio
A website for your gym or fitness studio
People join a gym when they believe it's for them: the right equipment or classes, the right atmosphere, at a time and place they can actually make. A gym website should show that honestly and make the first visit — a trial, a tour or a class — easy to book.
Read the guide and design one - Yoga studio
A website for your yoga studio
Yoga students look for a teacher and a class that suit their body, level and week. A studio website should help a nervous first-timer and a long-time practitioner each find their class, and let them feel the calm of the room before they arrive.
Read the guide and design one - Law firm
A website for your law firm
People look for a lawyer when something important is at stake. They want to know quickly whether you handle their kind of problem and whether they can trust you. A law firm website should be clear, sober and careful, and it must stay within your bar council's rules on advertising.
Read the guide and design one - Real estate agent
A website for your real estate business
Buyers and sellers use an agent's website for different things. Buyers want to browse homes in the right area and budget; sellers want to know you'll get them a good result. A good real estate site serves both, with listings that are easy to search and a clear way to ask for a valuation.
Read the guide and design one - Coaching institute or tutor
A website for your coaching institute or tutoring
Parents and students choosing a coaching institute or tutor compare three things: whether the course fits the exam or subject, whether the teaching is good, and whether the timing and location work. A clear website that answers those, and makes it easy to book a demo class, does most of the persuading.
Read the guide and design one - Medical clinic
A website for your medical clinic
Patients visit a clinic's website to find out whether you treat their problem, which doctor to see, when you're open and how to get an appointment. A medical website should be calm, accurate and accessible, and follow your medical council's rules on advertising.
Read the guide and design one - Photographer
A website for your photography business
A photographer's website is the portfolio and the sales conversation in one. Clients need to see work like the job they're hiring for, understand how you work and what they'll receive, and get in touch while they're still excited.
Read the guide and design one - Bakery
A website for your bakery
People come to a bakery's website hungry and with a plan: what's baked today, can I order a cake for Saturday, and when are you open? A bakery site should make the bakes look irresistible and make ordering — especially custom and celebration cakes — simple.
Read the guide and design one - CA and accounting firm
A website for your CA or accounting firm
Businesses and individuals choose an accountant for competence, responsiveness and fit: do you work with businesses like theirs, and will you answer when a deadline is close? A firm's website should explain your services plainly, show who you are and make the first conversation easy, within your institute's guidelines.
Read the guide and design one - Architect
A website for your architecture practice
Clients choose an architect on the strength of built work and the feeling that you'll understand what they need. An architecture website should present projects with the care of a good monograph, and explain how working with you actually unfolds.
Read the guide and design one - Interior designer
A website for your interior design studio
Interior design clients are inviting you into their homes or workplaces. They want to see spaces that feel like the life they want, understand how the process and budgets work, and trust that you'll deliver on time. Your website should do all three.
Read the guide and design one - School
A website for your school
A school website serves two audiences: prospective parents deciding where to enrol, and current families looking for today's notices. It needs to show what learning at your school is like, make admissions clear, and keep day-to-day information easy to find.
Read the guide and design one - Travel agency
A website for your travel agency
People plan trips with their imagination first and their practical questions second. A travel agency website should inspire with real destinations and itineraries, then answer what's included, when to go and how to book, and make it easy to talk to someone.
Read the guide and design one - Event planner
A website for your event planning business
Event clients are trusting you with a day that matters — a wedding, a launch, a milestone birthday. They want to see events you've actually delivered, understand what you'll handle, and feel you're organised enough to stay calm when something goes wrong.
Read the guide and design one - Clothing boutique
A website for your clothing boutique
A boutique sells taste as much as clothes. Your website should feel like walking into the shop: a clear point of view, collections that are easy to browse, and product pages that answer the fit and fabric questions a good shop assistant would.
Read the guide and design one - SaaS startup
A website for your SaaS startup
A SaaS website has to explain a product people can't touch yet. Visitors want to understand in seconds what it does and who it's for, see it working, and try it without friction. Everything else on the site supports those three jobs.
Read the guide and design one