A website for your SaaS startup.
A SaaS website has to explain a product people can't touch yet. Visitors want to understand in seconds what it does and who it's for, see it working, and try it without friction. Everything else on the site supports those three jobs.
Design yours now — the brief is ready
A crisp, modern website for a B2B SaaS startup that helps small teams track customer feedback: a hero with a one-line value proposition, a product screenshot and a Start free trial button, features grouped by outcome with screenshots, an integrations section, a pricing page with three plans, a security page and an FAQ. White, graphite and electric indigo with a geometric sans-serif.
Your first design is free, with no sign-up. Change anything in the brief, then press Generate.
What a SaaS website needs
The sections worth building, and why each one earns its place.
A clear headline
What the product does and for whom, in one sentence. Clever taglines that need decoding lose people.
The product on screen
Real screenshots or a short demo of the product doing the job. Abstract illustrations don't answer "what will I actually use?"
Features as outcomes
Group features by the problem they solve, each with a screenshot, rather than a long list of capabilities.
A pricing page
Plans, what each includes and who each is for. Hiding pricing sends self-serve buyers away.
Proof, when you have it
Customer logos, quotes and case studies you have permission to use — or nothing until you do.
Docs, security and integrations
Technical buyers check these before signing up. Link them from the footer at least.
One main call to action
Start free trial, Get started or Book a demo — pick one main action and repeat it down the page.
Tips that get more people to act
- Show the product in the first screen whenever you can.
- Ask for as little as possible at sign-up, and collect the rest later.
- Use your customers' own words for the problem in headlines and feature titles.
- Add a comparison or "why us" page once you know which alternatives people weigh you against.
What to avoid
- Placeholder testimonials, or logos of companies that aren't customers.
- Buzzword headlines like "the all-in-one platform to supercharge your workflow".
- Several competing buttons in the hero.
- Forcing a demo call on buyers who want to try it themselves.
Common questions.
3 answers, each one complete on its own. Search them, or ask us directly.
A home page, a features or product page, pricing and sign-up, plus supporting pages such as docs, security, integrations and an FAQ. Add customer stories and comparison pages as you grow.
For self-serve products, usually yes — visitors expect to see it. Products sold only to large companies often use "contact sales", but even then say who the product is for and how pricing works.
Leave social proof out rather than inventing it. Show the product clearly, explain who built it and why, and offer a free trial or an early-access programme instead.
See your SaaS website before you build it.
The brief above is a starting point. Swap in your business name, your city and what makes you different, then press Generate.
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