Why it matters for a small business site
It keeps a site consistent as it grows, so every new page looks like it belongs, and it makes changes quicker, because you decide once and reuse the decision.
How to check yours
- Put three of your pages side by side: do the buttons, headings and spacing match?
- Count the button styles and text sizes in use. More than a handful usually means things have drifted.
- Check your brand colours are written down with their exact colour codes.
What good looks like
For a small business it can be small: one main colour and a few neutrals, two fonts with set sizes, one set of spacing sizes, and one style each for buttons, cards and forms, written down and used everywhere.
Common mistakes
- Picking colours by eye on each page, so there are five slightly different blues.
- A new button style for every campaign.
- A thick rulebook nobody follows.
- No rules for how things look on phones.
In SketchXFlow
Your site's colours, fonts, spacing and building blocks, saved once so every page and every edit uses the same ones.