Why it matters for a small business site
It’s the first thing people read about your page on Google, and one of the clearest signals of what the page is about. A vague title such as “Home” wastes that space.
How to check yours
- Hover over your browser tab, or view the page source and look for <title>.
- Search site:yourdomain.com and read your titles as a stranger would.
- Check that no two pages share a title.
What good looks like
Unique for every page, with the main thing first and your business name last (“Emergency Plumber in Leeds | Smith & Sons”), and short enough to show in full. Around 50 to 60 characters is a common guide.
Common mistakes
- “Home”, “Untitled” or just the business name on every page.
- The same keyword repeated several times.
- Titles so long that Google cuts off the part that matters.
- A title that says something different from the headline on the page. They can differ, but they should agree.