Why it matters for a small business site
It’s where visitors decide whether they’re in the right place. For a small business it’s the quickest way to say what you do, where, and for whom.
How to check yours
- Read the headline in one glance, then the supporting line. If either needs a second read, it’s too long.
- Check that the image shows your actual product, place or work, not a generic stock scene.
- Make sure the main button sits inside the hero, not below it.
What good looks like
A specific headline (“Same-day boiler repairs in Leeds” says more than “Quality you can trust”), one supporting sentence, one main button and an image that backs up the claim.
Common mistakes
- Auto-rotating sliders: each message gets a few seconds and keeps moving while people try to read it.
- Buzzwords (“innovative”, “next-gen”, “solutions”) that could describe any business.
- Text laid over a busy photo, where parts of it become hard to read.
- A hero so tall on phones that the button falls below the first screen.