What is a hero section?
The hero is the first screen of a page — the area visible before scrolling. Its only job is to tell visitors, in a few seconds, what you offer and what to do next.
What should a hero section include?
- A headline — the value you offer, in plain words.
- A supporting line — one sentence of detail or proof.
- One primary CTA — the single most important action.
- A supporting visual — a product shot or image that shows, not decorates.
In that priority order. Everything else is optional.
How long should the headline be?
Short and specific — usually 5 to 10 words. Lead with the benefit to the visitor, not a clever tagline. "Generate a brand-coherent website from one prompt" beats "Reimagine your workflow."
What makes a hero convert?
Clarity and focus. A visitor should understand what you do and what to click within about five seconds. One primary action, strong contrast on the CTA, and a headline about them — not you — does more than any animation.
Common hero mistakes (and an easier path)
The usual misses: a vague headline, two or three competing buttons, a stock image that says nothing, and text crammed against the edges. Each one quietly costs attention. Composing a hero with a clear headline, one CTA, and proper hierarchy on the first try is exactly what SketchXFlow does when it generates a page — and you can refine it on a real canvas without breaking the brand.